PURE Arts Group
Marketing and PR - Professional Development & Mentoring - Networking - Exhibitions & Events
See More Testimonials
We would both like to say a huge ‘thank you’ to you and the PURE Team for all you have done over the last few weeks to help with the realisation of Jeremy’s exhibition. No detail was too much for you to tackle!"
For three wonderful years I have been a member of Pure Arts who exhibit and commission my film work. This morning I have submitted my application for another year because of the invaluable support of director Lesley Samms. This quote sums up exactly all they do! :
I can't recommend their endlessly encouraging endeavours highly enough"
Selection by PURE Arts for this year's Autumn Fair provided me with an opportunity to become Artist in Residence at Crowhurst Park which has proved invaluable in terms of developing skills in demonstrating and coaching.
The PURE Arts Group provides a high quality resource for artists in the South East. They are able in their exhibitions to assemble a stunning array of work which is presented and marketed to the highest standards. For the artist, this not only provides an important showcase for work outside London or a gallery, but also the Pure Arts Group ethos of mentoring and connecting their exhibiting artists to other opportunities throughout the year is both innovative and invaluable."
Being a PURE selected artist really boosted my confidence and I was proud to be part of the PURE Autumn Art Fair along with so many well respected artists. Getting into the Transitions photographic exhibition in the Spring was also fantastic; each step taken is a step in the right direction for my artistic career, so thank you!"
PURE Arts Group is not just another mechanism for selling your work. In a culture fixated on "fame and fortune" it feels good to find an organisation with genuine passion for promoting, supporting and nurturing their selected artists.
Download full terms and conditions here and click MORE to read an on screen summary
To be updated for 2018 membership shortly.
The judging panel oversees selection for the annual autumn showcase exhibition and their decision is final. All fully paid up members will be considered, based on information provided on the membership application form and images supplied. Artists selected to exhibit at the 2017 autumn showcase exhibition will be notified by 24 July 2017.
For the membership application, artists are required to submit jpeg images of 3 pieces of work completed since 1 Jan 2014. These can be Sold works but should be a reflection of the artist's current practice. The work can be a mixture of styles or all within a theme or body of work.
Showcase exhibition selection is based on quality of artwork submitted; artistic sensitivity, technical skill, originality, visual impact and content, therefore, it is vital good quality images are provided to ensure work can be appreciated to its full potential.
We strongly recommend artists have their artwork professionally photographed for the application process.
Link to Royal Academy “How to photograph your artwork” tutorial
Membership application fees: £55 per artist / £35 per student
Application deadline: Midnight 14 July
Showcase exhibition selection results will be posted on our website www.pureartsgroup.co.uk and facebook page: Pure arts group, by 24 July.
On 31 July artists selected to exhibit at the showcase exhibition will be invoiced for the annual exhibition and directory entry fee of £100. This invoice must be paid in full by 7 August and allows for a single page bespoke entry in our annual artists directory and up to 4 works to be submitted for judging and hanging.
On 21 August artists selected for the showcase exhibition will be requested to submit details and jpeg images of 4 artworks they wish to exhibit. Deadline for artwork upload is 1 September.
Work submitted for the showcase exhibition must be consistent with the artist's original application and of a similar quality, size and price point. We reserve the right to decline any work which does not comply with this condition. We also reserve the right not to hang all works submitted, subject to exhibition curation.
Additional opt in extras available to showcase exhibition selected artists:
Double page in annual printed artist directory –
£75 additional fee
Additional opt in extras available to all members:
PURE annual printed directory Listing; Name, contact email, website - £15 per listing
1 to 1 professional development support - £40 per session (min 3 session booking requirement)
Sales commission: 35% incl. VAT
Student applications are welcome at the reduced application fee of £35.
Students must be in further education on the application 'close' date of 3 July 2017 and this requires authentication by a course tutor. Students should request their course tutor sign and date a copy of the download terms and conditions form and either scan and email firstname.lastname@example.org or post to PURE Arts Group, Stuart House, Old Blackfriars, Marley Lane, Battle TN33 0DQ before applications close on 14 July 2017. Failure to do so will invalidate the application.
The Pure Art Ethos
PURE is a marketing and PR agency, internationally renowned for discovering, mentoring and supporting talent in contemporary art.
"Watch carefully the magic that occurs when you give a person just enough comfort to be themselves"... Atticus
The arts help us all better understand and interpret the world around us.
They improve our lives, ability to think critically and act creatively.
They offer us the opportunity to communicate our most profound thoughts and deepest feelings more efficiently.
We support and promote our artists, online, through targeted promotion, marketing and focused events. We look for opportunities to bring artists, buyers, art enthusiasts, collectors and business together to benefit all.
We seek new audiences for art & artists, whether the work be primarily conceptual, or for a more commercial audience.
The Selection Process
Artists are required to submit jpeg images of 3 pieces of work completed since 1 Jan 2015 as part of the annual membership application process.
These images will be used to select artists to exhibit in the annual showcase exhibition, which takes place in October at the PowderMills Hotel, Battle in conjunction with the Battle International Arts & Music Festival.
Selection is made by the judging panel and is based purely on quality of artwork submitted; artistic sensitivity, technical skill, originality, visual impact and content. It is vital therefore that good quality images are provided to ensure work can be appreciated to its full potential.
Link to Royal Academy “How to photograph your artwork” tutorial
The selection process for all other exhibiting opportunities will be notified on a case by case basis.
Presentation and Insurance of Work
PURE Arts Group take every care to ensure artwork placed in their care is handled and stored appropriately and due diligence taken with regard to security in all venues chosen as exhibition venues.
PURE Arts Group strongly recommend all artists insure their own artworks against loss or damage.
Presentation of work:
Selection Panel, ART FAIR Judging & Awards
Autumn Art Fair selection panel
The selection panel oversee the artist selection process in its entirety, together with the annual awards judging which take place as part of the PURE Autumn Art Fair. Their decision is final.
The selection panel changes annually and past judges have included James Horton President of the RBA, Will Taylor Past President of the SGFA, Romeo Di Girolamo Past President of the RBA, Antony Penrose Director of the Lee Miller Archive and Ryan Stanier, Director of The Other Art Fair.
2017/2018 Selection Panel
James Horton PPRBA
Kevin Conallen PhD
£1000 of cash prizes are awarded annually at the PURE Autumn Art Fair:
Best overall artist £500 plus feature article in Aspect County; featured artist on PURE Luxury Lifestyle blog and inclusion in prizewinners exhibition
Drawing £100 plus inclusion in prizewinners exhibition
Painting £100 plus inclusion in prizewinners exhibition
Print £100 plus inclusion in prizewinners exhibition
Mixed Media £100 plus inclusion in prizewinners exhibition
Ceramics £100 plus inclusion in prizewinners exhibition
Sculpture to include textiles £100 plus inclusion in prizewinners exhibition
Photography/film £100 plus inclusion in prizewinners exhibition
Emerging Artist Bursary – sponsored
Awarded annually in May to a student of the Art Academy, London
Prizes are awarded at the discretion of the Judges.
PURE Arts Group provide support and development opportunities for artists to grow and develop their practice, to broaden their outlook and experience within their chosen field and take the next step in their careers.
We are committed to providing professional development opportunities that assist artists at al levels reach their full potential.
Professional Development, Mentoring & Coaching
PURE Arts Group run regular network meetings and professional development taster sessions. These are open to all PURE members and details are communicated regularly by email.
Artist submissions open: 1 May
Artist submissions close: 14 July
Autumn Art Fair exhibiting selection notification: 24 July
Additional fixed costs payment deadline - showcase exhibition selected artists: 7 August
Autumn Art Fair artwork and Artist Directory Information deadline: 1 September
Autumn Art Fair artwork delivery: 2 October (2D) and 3 October (3D) (timeslot to be allocated)
Awards judging: 6 October
The PURE Autumn Art Fair (annual showcase exhibition) 2017 will open to the public at 11am Saturday 7 October and close at 5pm on Sunday 15 October 2017. There will be an evening Private View on Saturday 7 October.
Artwork Submitted for any PURE Arts Group Art Fair, event or exhibition, must be consistent with the artists membership application and of the same quality and price point. Acceptance of artwork for exhibition and sale is at the sole discretion of PURE Arts Group and the Selection Panel.
Artwork delivery and collection dates will be notified in advance and must be strictly adhered to unless agreed otherwise in advance.
Uncollected artwork will attract a handling and storage fee.
FAQs & Rules Eligibility:
We invite applications from all artists aged 18 years or older on 3 June 2017.
Who is eligible to receive the Emerging Artist award?
Students and early career artists. By early career we mean an artist who has, to date, not had a solo exhibition or any specific gallery representation
What are the membership application dates?
Membership application opens on 1 May and closes at midnight on 14 July.
What are the dates of the 2017 PURE Autumn Art Fair?
7 October – 15 October 2017
What to submit with my application:
Artists are required to submit images of 3 pieces of work completed since 1 Jan 2015. Works submitted can be in a variety of media: paintings, sculptures, ceramics, original prints, drawings, glass, fine art jewellery, textiles & photography. Painted work can be in a variety of media, including oil, tempera, acrylic, ink, vinyl, watercolour and other dry mediums and can be on any form of support (canvas, paper, wood, plastic etc). Images of installations and mixed media constructions can be submitted as part of the selection application, to demonstrate style and quality across a body of work, but, will only be accepted for event exhibitions if they contain elements for sale and by prior agreement with Pure. All expenses associated with exhibiting Installation artwork must be met by the artist.
Please note: For the purposes of the PURE Arts Group, the definition of original print is as follows: works generated by the artist as an original limited edition artist’s print.
Reproduction giclee prints are not admissible, however, we do accept original digital art.
Is photography and video eligible?
Yes, however it should be noted video and film artists will be required to supply all relevant equipment in order to exhibit their artwork; Projectors, DVD players etc. PURE do not supply these.
How many pieces should I submit as part of my membership application?
Images of three works, completed since 1 January 2015, must be submitted.
Is there a restriction on size of work submitted?
There is no size restriction on work submitted as part of the membership application, however, there is a size restriction on work subsequently submitted for the annual showcase exhibition. The maximum size for the showcase exhibition is 1m x 1m for hung artwork and for sculpture, ceramics etc.; 1 plinth or cabinet per artist measuring max 55cm square, to take maximum 4 artworks.
Does my artwork need to be for sale?
Work submitted as part of the membership application does not need to be for sale, however all work submitted/presented for exhibition must contain an element which is for sale, unless otherwise agreed in advance. PURE Arts Group take 35% commission on all sales made by them. This must be included in any price notified to PURE Arts Group. If you are registered for VAT, then the VAT due on the selling price of the work should also be included in the notified price. We settle all artist accounts on a monthly basis. Sales confirmation invoices will be sent by email and Bank details requested for automated payment.
How much does it cost to apply for annual membership?
£55 per artist (non-refundable)
Full-time students pay a reduced membership fee of £35 per artist.
Please note: Payment will be taken via PayPal as part of the online application process
What are the fixed additional costs if I am selected to exhibit at the annual showcase exhibition?
• £100 per artist selected
Please Note: invoices will be payable by 7 August. Failure to settle by the due date will be taken as automatic de-selection from the exhibition and the place will be offered to another member.
What is included in the fixed additional cost for showcase exhibition selected artists?
• Each artist selected to exhibit as part of the annual showcase will be invited to present up to 4 works for exhibition.
Please note however, hanging is subject to curation and therefore inclusion of more than 2 works (subject to size) is not guaranteed. We will however ensure all extra works supplied but not hung are made available for viewing by visitors when appropriate or upon request.
• A single page bespoke entry in the PURE annual printed artists directory.
What is the cost of the additional optional extras?
• Showcase selected artists will be given the option to upgrade to a double page entry in the PURE annual printed artist directory + £75
• Directory Listing (open to all members) – Name, contact email, website - £15 per listing. These listings will be located at the back of the PURE annual printed directory.
• Cost for 1 to 1 professional development support (open to all members) £40 per session (min 3 session booking requirement)
If I am selected to exhibit at the showcase exhibition, can I bring extra unframed browser artwork? Artists books? Cards etc.
All selected artists are welcome to bring additional works for the browser and artists books; we will do our best to display these for sale in the context of a fine art fair environment. Standard sales commission of 35% will be payable on these items. We do not display or offer greetings cards for sale.
Can I appeal if I am not selected to exhibit at the Autumn Art Fair?
No, the decision of the selection panel is final.
Do I retain copyright?
Yes, the copyright in all work submitted to and exhibited by PURE Arts Group will remain the property of the artist. It is, however, a condition of submission that works submitted throughout the year may be photographed and filmed for publicity purposes. Pure Arts Group shall have the right of free reproduction of all submitted and exhibited works for all catalogues, posters, postcards, DVDs, exhibition website and other promotional and educational material.
How do you use my personal data?
PURE Arts Group will hold the personal data supplied on the submission form and any subsequent forms securely, in accordance with the Data Protection Act, 1998.
Do I need to insure my artwork?
Artists are responsible for insuring their own work. All works accepted for exhibition will be displayed entirely at the artists’ own risk and PURE Arts Group will not accept liability for any loss or damage.
What happens in the event of a dispute?
Artists who submit work to PURE Arts Group shall indemnify and keep indemnified PURE Arts Group against any actions, claims, proceedings, losses, liabilities, charges, costs and expenses which may be incurred arising out of or in connection with any actual or alleged financial or contractual arrangements between such artist and any agent (other than PURE Arts Group) or any other third party.
Who can join Friends of PURE, how much does it cost and what benefits are their in becoming a Friend?
Anyone can become a Friend of PURE. It costs just £40 p.a. and you can join at anytime.
Click here for more information about benefits and discounts.