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It’s wonderful to see so many of you beginning to start your Social Media journey with us!
Today we are going to look at some key features of Facebook, and how to utilise them in the art world.
Business Pages & Groups
Most of you i'm sure will have a personal Facebook page, but how many of you also have a business page for your art practice?
As ever, PURE supporter Nadine Searle of Calmer Self has some wonderful ideas from her experience running her business on Facebook.
We asked her what her favourite features for Facebook are:
“Set up your Facebook business page to promote all you do.
Invite all your potential clients to like/follow your page.
You can also create a Facebook group for people to join. Here you can showcase any parts of your business that you want to share with a more specific group of your choosing and have a more intimate dialogue. Groups are perfect for growing relationships.
Join other groups that are similar to what you offer and comment often on relevant posts so you get to know more people and they get to know you too.”
We love all of Nadine’s suggestions. Particularly the highlight on Facebook Groups.
Pure run several groups exclusively for members and those who take part in our Learning programmes. We are also members of quite a few groups, such as Hastings Creatives, International Artists Group and Art in London (to name but a few), where we keep in touch with our art community and what they are up to and also let them know if we have relevant news to share.
We will do a deeper dive into Groups in a future blog post.Subscribe to our mailing list here for updates
Make sure you take full advantage of the ‘About’ information section on your business page. Filling in as much information as you can, including adding your artist statement. A MUST is to link your other social media profiles to your page.
Also, make sure to use your professional artist name, or chosen pseudonym, and a recognisable header and icon image, so your clients and audience can easily find your business page.
As an Admin on your page, you can adjust the layout to suit you! For example, you can adjust your About section, your Photo section and more! You can pin announcements and priority posts at the top, so everyone who finds and follows your page sees these first.
Estelle Keeber of Immortal Monkey says:
“The fact that you can now schedule your posts is a game-changer…it means you can spend more time doing art and less time on social media.”
Facebook has its own scheduling and backdating for posts, meaning there is no need for other social media management tools!
As you write your post as normal, click the arrow next to ‘Post’, and select schedule for the perfect time and date.
This will make managing your posts and scheduling your time so much easier."
Read our post on Instagram Time Management
Top Tip: RECOMMENDATIONS
Switch on similar page recommendations and drive more traffic to your business page.
This is a great way to attract more visitors to your page.
If you have this option switched on, when someone visits your Business Page, they may see a "People Also Like" section on the right side, which may list Pages similar to yours, but when you have this option switched off, you will stop appearing in recommendations when people visit Pages that are similar to yours.
To switch on, click on settings in the manage page area (left side). In general settings look for "similar page suggestions". Click on, check the tick and save changes.
It really is that simple.
So if you haven't created your Facebook business page for your Art practice as yet - why not give it a go. Add it to your action list of things to do this week.
Good luck and let us know in the comments below how you get on.