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"Making money is art and working is artand good business is the best art."
- Andy Warhol
Cultivating a successful Instagram presence...
For this blog post we want to talk to you about how to make sure your Instagram feed looks professional.
Growing your Instagram following Is a marathon, not a sprint.
The key features are consistency, quality and keeping genuine.
The first step is to polish your Instagram. Always think of your Instagram page as the front cover of a book, or the best of your portfolio. You want it to be interesting, clean and on brand.
1. Make sure you have a good profile picture for Instagram.
Don’t underestimate the need for quality in your profile image.
Avoid anything too small, intricate or blurry.
Making sure you have the right profile picture to stand out from the crowd is also really important! People can then easily recognise you from a comment or a story!
2. Make sure your bio is informative, interesting and up to date.
“Sorting out my bio was a huge help to my growth. Making sure that is was clear, concise and told people immediately what the page was about” Mollie E Barnes - She Curates (10k followers)
3. We recommend using the word ‘art’ or ‘artist’ in your Instagram tag. This will increase people finding you through the Instagram search function.
For Example, ‘@janesmith’ could gain more traction as ‘@janesmith.art’ or ‘@janesmithart’.
4. Switch your Instagram to a ‘Creator’ or “Business’ account to ensure you are able to keep an eye on your analytics.
5. Tidy up your highlights.
Highlights can be quite addictive to keep adding to. We recommend making sure these are very tidy through:
Consistency is paramount:
Keep the highlight cover images consistent with your profile picture theme. Make it look on brand. You can create custom images through Canva or use images of your artwork that represent each of them effectively.
Organise your highlights. It can be a long process, but make sure to sort out what is saved into each highlight.
After these pieces of admin are sorted and kept up to date, we can look at the Instagram feed.
Go through your Instagram feed, and make sure it looks consistent and on brand.
You can go through the posts and use the ‘Archive’ function to save posts but remove them from your feed. You will be the only one to see these.
This can make sure your feed looks beautiful, curated and on your artist brand.
Collaboration is king for artists, and at Pure we will show you how and why.
There is a voice in the art world that will have you believe that artists are intended to fight in constant competition with each other – for sales, galleries, for everything. This is simply not true.
Today, with the continual rise of social media, online platforms and a change in the traditional gallery and selling structure it is clear that artists need to be working together and collaboratively to achieve their goals. Trust us, you will achieve your goals a lot faster with collaborative working, over going it alone.
Take Instagram for example. You could be posting 5 beautiful artworks a week to your followers, which is great. But how do you get more people to follow you on Instagram? Sure, you can do paid promotions, hope hashtags work out for you… but a quicker way is through collaboration with your fellow artists and art world colleagues.
So, if you were to share an artist’s work to your story, tag them and they share yours, you are each opening up your artwork and portfolio to a brand-new audience that the other has cultivated! It’s simple really.
And have you noticed the rise in “takeovers”; Artists and galleries handing over their Instagram feed for a specific period. This is a great collaboration technique that benefits all involved and generates interesting new content for established followers at the same time.
Who could you collaborate with and how?
How does this translate to ‘real life’?
This premise on Instagram can be moved into real life exhibitions. For example, are you sitting on a new body of work, but galleries aren’t being receptive at the moment? Why not reach out to fellow artists and put together your own exhibition? A group artist show can have far reaching and unexpected benefits: at the very least, it will double the audience, half the costs and the stress plus much more!
A great recent example has been PURE ART360 Artist Hannah Buchanan teaming up with artist Scarlett Woodman to produce their joint show at Red Door Gallery in Rye. https://www.artrabbit.com/events/nature-refocused
‘In early October Scarlett and I were showing in Rye with our exhibition ’Nature Refocused’. The exhibition explored our reconnection with our surroundings during lockdown, as we both felt our practices had changed since the pandemic pushed us to stay at home. This was such an exciting project and only the beginning of what I expect to be a much longer lasting collaboration and friendship. Working with someone with a similar passion for the surrounding landscape but with a different curatorial perspective was so refreshing, and I think our work really complimented each other’s in the gallery. Personally, I think working together has been a great confidence booster and if you are thinking of finding your own 'partner in crime' I would definitely recommend it!’
Artist duos and groups have shaped art history since it’s inception. Think Marina Absramovic and Ulay collaborating in the 70s and 80s; the Dada power couple Jean Arp and Sophie Taeuber-Arp; think of Judy Chicago and her 2020 collaboration with Dior!
When artist’s work together, they not only promote each other’s work organically, the possibilities become endless…
* Artwork by Hannah Buchanan
What if every word we uttered came true instantly? What if you were required to follow through on everything you said? How would your language change? Would you even be able to talk at all?
Speaking, writing and reading are integral to our everyday life.
Becoming aware of the words and phrases we unconsciously choose and combine can help us better understand ourselves and why we behave the way we do. And ultimately it can enable change through choice.
Language plays a big role in how we perceive the world, our beliefs and consequently the choices and decisions we make. Language therefore has immense power, and its impact depends entirely on how we use it, both in our self-talk and how we speak to others.
“It is the fuel we use to empower our desires, and to direct and align our energy” – Cath Thompson (2005)
Because the words we use are often automatic and unconscious, we have learned to treat them lightly. In our daily conversation, we speak the majority of our words from habit, convenience and social obligation rather than from clear intent.
To master language is to create the opportunity for both alignment and growth.
I is a super-charged word because it is empowering, however when combined with words such as can’t or want, it can distance us from our desired outcome.
Substituting I want with I have, I need or I feel, creates opportunity and supplementing I can’t with the word yet creates the promise of something exciting to come in the future.
Whenever you say the words “I am,” the words that follow are a declaration and are experienced by your subconscious self as a direct order. Statements like “I am anxious” “I am overwhelmed” or “I am fat” only tend to reinforce those states. Instead, directly express how you feel about your current reality (sad, scared, hopeless), and then declare what you choose be and do instead.
Remember, speaking is a self-fulfilling prophecy. Where your words lead, your mind and body follow, so speak and think only that which you choose to have come into your reality – now and always
When you utter phrases such as I will try, this lacks conviction and often in reality means I won’t try, or I don’t want to try.
When you find yourself saying such phrases, stop and consider with honesty what you really mean. How can you rephrase your words to be more clear and direct. If you are afraid of offending someone or appearing hard or challenging, you may be unconsciously diffusing your words to be more acceptable to others. Take some time to consider whether your need to be accepted is overriding your ability to own your ideas and assert yourself.
Definition of potential: latent qualities or abilities that may be developed and lead to future success
On average people consider they have achieved about 40% of their full potential
So what are the game changers that enable people to align with and grow into their potential and ultimately achieve their goals?
1. Become more aware of your own behaviour and the behaviour of others
Emotional resilience enables us to manage our emotions more effectively, to ensure we are not overly influenced by the emotions and behaviours of others.
So, how can you build emotional intelligence and resilience?
Apparently mixing with or sitting near a high performer can help you achieve better results. This sounds like a good thing, however it has also been proven that stress and anxiety can also be contagious, as we have witnessed first hand over the passed 7/8 weeks!
The reason for both these outcomes is the human ability to mirror emotions and behaviour and our basic instinctive desire to be part of a tribe.
According to Moran Cerf, a neuroscientist at Northwestern University, who has been studying decision-making for over a decade, when two people are in each other's company, their brain waves will begin to look nearly identical
One study of moviegoers, for instance, found the most engaging trailers all produced similar patterns in people's brains.
Again this can be seen very clearly during the pandemic, as we respond to news broadcasts with reactive threads of dialogue and shared posts on social media.
This means the people we hang out with, not just in person but also on social media, actually have an impact on our engagement with reality way beyond what can be explained, and one of the key effects is we become alike.
2. Become more aware of other peoples perspectives
Recent research (Antinori, 2017) found that people who are open to new experiences have an ability to absorb more information than others and process it in different ways.
This flexibility helps boost their creativity and innovation and thus ability to solve complex problems and be more successful.
So, how can you become more open-minded?
Why do we think pink is for girls and blue is for boys?
This is a very modern stereotype – prior to the 1940’s Pink was more often a boys colour.
Did you know the Nazi’s used pink in concentration camps to identify gay men and transgender women.
Listening is different to conversation. In conversation we listen for only a very short time and then start thinking about our own experiences and how to respond (we listen for approximately 20 seconds).
Empathy is different to sympathy. Empathy is about standing in someone else’s shoes, feeling with his or her heart, seeing with his or her eyes. Sympathy is being in harmony or agreement. Sharing the feelings of another.
3. Take responsibility for yourself
“Art washes away from the soul the dust of everyday life!” Pablo Picasso
“Making and consuming art lifts our spirits and keeps us sane. Art, like science and religion, helps us make meaning from our lives, and to make meaning is to make us feel better.” Grayson Perry
A recent report by the all-party parliamentary group on arts, health and well being which included hundreds of interviews and dozens of case studies demonstrated how powerfully the arts can promote health and wellbeing.
Co-chaired by former arts ministers Alan Howarth and Ed Vaizey, the all-party inquiry contends that their findings evidence the arts can keep people well, aid recovery from illness, help people live longer, better lives and save money in health and social services
Fresh air boosts brain function and exercise reminds us that practice, repetition and patience are critical to learning.
Nutritional imbalance is now being linked by scientists to all manner of conditions such as hearing loss, previously linked to age.
New research (Kumaria et al, 2017) found that regular meditation can make our sight more responsive, due to the brain attention system benefits it is believed to trigger. In the study, Buddhist meditators were compared to non-meditators in various tasks. The meditators eye movements were consistently more accurate and responsive, demonstrating how the practice could help to boost focus.
4. Take responsibility for your own choices, decisions and actions
Why is time important?
Stress over lack of time causes lower well-being and contributes to anxiety and insomnia. Psychologist Dr.Elizabeth Dunn argues it is time, not material goods, that raise happiness levels.
So, how can you give yourself more time and be happier and more content?
Prioritising and saying No is an essential learned skill in a world where the demands on our time are infinite. Write do it or ditch it lists. Be strict with yourself when setting screen use times and social media contact times. Especially now when it’s easy to get sucked down the rabbit hole!
Thoughts are not facts!
Set goals or outcomes which stretch you.
Have the courage to be brave. In the words of Dr. Brene Brown – Do it scared
Become the hero of your own story, because it is often in the failing that we learn the most and reap the greatest rewards.
Ask yourself the question – “What can I do today to be brave?”
Lesley Samms MSc ANLP
Lesley delivers group and on line training and 1 2 1 professional development, mentoring and coaching
Do you ever feel like you’re sleepwalking through life with no real idea of what you want or where you are going?
Perhaps you know exactly what you want to achieve, but have no idea how to get there or you are simply overwhelmed by the prospect.
That’s where goal setting comes in.
Goals are the first step towards planning for the future, and play a fundamental role in the development of skills in various facets of life, from work to relationships and everything in between.
They are the targets at which we aim our proverbial arrow.
In the words of Pablo Picasso:
Our goals can only be reached through a vehicle of a plan, in which we must fervently believe, and upon which we must vigorously act. There is no other route to success.
And in the words of Benjamin Franklin:
By failing to prepare, you are preparing to fail.
So, what is Goal Setting?
Goal setting is a powerful motivator, the value of which has been recognised in a wealth of clinical and real-world settings for over 35 years.
‘Goals,’ as defined by Latham & Locke (2002, p.705) are “the object or aim of an action”
According to Locke (2019) “Every person’s life depends on the process of choosing goals to pursue; if you remain passive you are not going to thrive as a human being.”
Locke & Latham goal setting theory is based on the premise that conscious goals affect action and that conscious human behaviour is purposeful and regulated by individual goals.
Therefore, we must decide what is beneficial to our own wellbeing and then set goals to achieve it.
So, why do some people perform better on tasks than others?
The key is motivation. The more we achieve the more we become motivated to achieve more and bigger.
Goals give us control over the future outcome of our lives…
The key principles of goal setting are;
1. Commitment – the more committed or invested you are the more likely you are to succeed.
2. Clarity – Goals need to be clear and specific
3. Challenge - they must be challenging but attainable
4. Complexity – the timescale must be relevant to the complexity of the goal
5. Feedback – reporting and learning
Goal setting is especially important for artists as it is closely associated with achieving flow state. Setting clear goals that are both challenging yet within your skill level is a powerful contributor to finding yourself in ‘the zone’.
Have you heard of SMART goals?
SMART stands for Specific, Measurable, Achievable, Realistic, and Timebased. SMART goals help focus our efforts and increase the chances of achieving our goals. And don’t forget the importance of rewarding yourself when you achieve your goals.
When done correctly, goal setting is effective and often critical to success.
Goals give us direction by focusing attention on goal-relevant behaviour and away from irrelevant tasks (Zimmerman, Bandura, & Martinez-Pons, 1992).
Miner (2005) suggested that goal setting works through three basic propositions:
If employed incorrectly, goal setting has the potential to cause rather than solve problems.
Goals can present with threat of negative consequences, leading to stress and anxiety as an outcome if not attained.
Also if there is a conflict between two or more goals, performance with respect to each goal may be undermined (Locke, Smith, Erez, Chah, & Shaffer, 1994).
Studies have shown that people perform much better when they write down what they need to do.
So, what makes the to-do list such an effective productivity tool?
Russian psychologist Bluma Zeigarnik was perhaps the first to note the brain’s obsession with pressing tasks. The so-called “Zeigarnik effect”
He noticed we remember things we need to do, better than things we’ve done. This theory stemmed from observing that waiters could only recall diners’ orders before they had been served. After the dishes had been delivered, their memories simply erased who’d had the steak and who’d had the soup. The deed was done and the brain was ready to let go.
More recently, a study by professors Baumeister and Masicampo from Wake Forest University showed that, while tasks we haven’t done distract us, just making a plan to get them done can free us from this anxiety.
The pair observed that people underperform on a task when they are unable to finish a warm-up activity that would usually precede it. However, when participants were allowed to make and note down concrete plans to finish the warm-up activity, performance on the next task substantially improved.
The mental load is reduced and we can function at a much higher level.
Some people resist this kind of structure, however. They think it will affect their creativity or prevent them from being flexible. Time management expert David Allen – whose book Getting Things Done: The Art of Stress-Free Productivity - Believes these free-spirited creative types are quite simply wrong.
He believes anyone with a full schedule and no structure will struggle to cope. A system is needed – and scribbled notes on hands won’t cut it. It’s not enough to scrawl “bank” or “Mum” on a Post-it note, says Allen – you need more detail. Is it an email, a visit or a phone call, and for what purpose? If your to-do list isn’t clear enough and to the point, your tasks probably won’t get done – and they certainly won’t be prioritised.
A major downfall of the list can be chunking up – for example “Write my novel” is a pretty foreboding task; “outline first chapter of my novel” is far easier to cope with mentally!
Remember don’t try and eat the elephant in one go! It will be easier to digest if you break it down into bite size pieces
Dopamine is the key here. Dopamine is a chemical messenger – Your body makes it, and your nervous system uses it to send messages between nerve cells.
Motivation is the essential and irreplaceable element of success.
When we’re not motivated, we fail.
When we experience even small amounts of success, our brains release dopamine, which is connected to feelings of pleasure, learning and motivation. When we feel the effects of dopamine, we’re eager to repeat the actions that resulted in that success in the first place.Neuroscientists refer to this as “self-directed learning.
When we are positively motivated to do something, we learn to take that same action to receive the same feeling. This is why achieving small goals is such an effective way to stay motivated during long-term projects and processes.
Or even during lockdown!
Checking items off of a checklist releases small amounts of dopamine that then fuel us to keep checking off more items, i.e. get more done!
Thus the saying “fail to plan and you plan to fail”
A great hack you can introduce to make your lists even more effective is gamification.
Gamification is the notion of tricking your brain by making it think you are playing and having fun.
An essential ingredient of gamification is rewards.
You must remember to reward yourself when you tick things of your checklist – your brain responds quickly to these rewards – but you must have integrity – the negative low is very low if you try to cheat yourself!
Another hack to trick your brain is to send your lists forward to your future self. You can do this via futureme.org. Select a date in the future to receive it back. Seeing the impact of your past to do lists in the future can give you a real sense of satisfaction and achievement on how far you have progressed, or a reality check about the importance of the kind of tasks you choose to prioritise and get anxious and overwhelmed by...
You can download Suzan Aral's design project checklist here:
Here is Suzan's Campaign design order form:
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