PURE Arts Clubs  •  Professional Development & Mentoring  •  Networking  •  Exhibitions & Events

"Our potential lies between what is and what could be."

 - Kim Butler

Pure Potential has been created to support visual artists throughout their career

Are you a student, emerging or professional practicing visual artist who wants to grow your art career and thrive. Do you want to understand yourself and the industry better and live a happy and fulfilled life, confidently taking bold and inspired steps toward the life and career you desire. If you are, Pure Potential personal and professional development learning opportunities are for you.

We take you on an authentic journey, based on real lived experienced, from the point of just starting out with our workshops and courses, through to our Foundation, Practitioner and Master Practitioner programmes

Pure Potential is delivered online, so can be accessed worldwide, in any time zone and undertaken at your own pace. All learning opportunities include access to a private facebook support group and regular group Q&A sessions delivered via Zoom. Programmes also include 1-2-1 sessions, to keep you on track taking action and to ensure accountability.

In addition to the workshops, courses programmes, we also offer 1-2-1 mentoring and coaching, DISC Personality Profiling and Mastermind Groups.

The best time to start was yesterday. 

The next best time is NOW

So what are you waiting for!

Dive in, we look forward to getting to know you.


Pure events include private views, collectors events and activities. They are a happy place to meet like minded people and learn or experience something new.


Pure workshops take place throughout the year. They take a deep dive into one topic and include an opportunity for Q&A. Topics include, art, business and wellness.


Pure courses focus on the business of art and aim to up skill artists quickly in key areas. The courses are self directed and include "how to guides" and activity sheets. 


Pure programmes have been created by Pure Founder Lesley Samms, to support artists in gaining the awareness and skills they need to grow the career they dream off and truly thrive. 

Pure Membership Plus

Pure Members have free access to the Pure Workshops
and receive discounts on Pure Courses & Programmes


Art360 Edition 2


Join us for the private view of this dynamic digital event taking place throughout April. Meet the artists and our charity partner for 2021, Royal Papworth Hospital Charity

Chinese Tea Tasting

6:00PM - 7:30PM GMT

Join us and ATTIC teas - All the tea in China - for this very special tasting experience to celebrate and close Pure ART360 2nd edition.

5 Day Challenge

17-21 MAY 2021

Register for our next free challenge and discover how to go from confusion to clarity, understand what you really want and what you need to do next in order to truly thrive.


Introduction to NFTs

APRIL 17, 24 & MAY 1, 8, 15

Plaster Mould Making


May Digital Clubhouse


11:30AM - 12:30PM GMT

SensorPro Basics



Pure Digital Clubhouse

The events will take place live on Crowdcast every Monday in May and the live audience will be able to join in, participate and ask questions. The recordings will be available to watch on catchup immediately following each live broadcast.

Your ticket includes access to both the live events and recordings for the whole of May 2021 - watch as many times as you wish.

Register for May Pure Digital Clubhouse to receive the Crowdcast access link and password. Free for Pure Members. Non Members can buy a 3 month pass in May (£16.76) and have unlimited access to both the live events and past/post event recordings for March, April and May.


11:30AM GMT

Welcome to the May Digital Clubhouse

Pure Founder Lesley Samms will set the scene for the month ahead
and talk about the importance of setting goals and taking action.

Melissa Kuman


11:30AM GMT

Spring Recipes
with Melissa Kuman

Make a range of her delicious, nutritious recipes from Melissa's Spring collection. You will receive the menu's in advance by email if you would like to cook along.

Estelle Keeber


11:30AM GMT

Instagram for Business
with Estelle Keeber

Estelle Keeber of Immortal Monkey will deliver a master class on Instagram for business.

Rosie Murphy


11:30AM GMT

Accounting for Creatives
with Rosie Murphy

 Accountant Rosie Murphy of RDM Accountancy will be talking about accounting practices for creatives and the introduction of digital tax returns.

11:30AM GMT

Your Full Potential
with Nadine Searle

Nadine Searle of Calmer Self will talk about reaching your full potential. Focus on 3 areas: Sitting with your emotions, gentle questioning and opening up to new ways of doing things.


Sell Your Art Online 

Learn how to grow your confidence and sell your artwork online

Are you an artist who wants to make a conscious effort to develop and grow your digital knowledge and sell more art online. Do you need support in confidently taking the next steps? If you do, this self directed short course is for you. You can begin this course at anytime so why not start unlocking your potential today.

21 Day Guided Meditation

Achieve the mindset required to set your intentions high for 2021

Gratitude and meditation are fundamental aspects of the Pure ethos, and are scientifically proven tsupport people in feeling more positive emotions, improving health, dealing with adversity, and build strong relationships.

Promote and Sell your Art

Learn how to promote and sell your artwork 

Marketing is an essential skill for artists to gather if they wish to grow a successful career and sell their artwork. This self directed course will help you quickly gain clarity and devise a marketing and content plan you can implement yourself. You can begin this course at anytime so why not start unlocking your potential today.



Learn how to develop and grow as an artist and acquire the skills you need to establish a successful career

This programme has been designed for all those who want to establish a clear pathway and the mindset to becoming a successful working artist.  It is ideal for early career artists, those returning to art after a break, or rediscovering art in retirement. It is also perfect for those who have been practicing for some time and need a moment to reflect, re-evaluate and reset. 


Learn how to take your art career to the next level and gain wider recognition

This programme has been designed for artists who wish to expand their practice, exhibit in more prestigious locations, gain wider recognition and sell to a wider audience. It is ideal for those who have been building their art career for a few years, have some experience of exhibiting and selling and now need the confidence and clear direction to take the next steps. Register your interest here.

Master Practitioner

Learn how to elevate your career to its full potential and achieve significant recognition and reward

This programme has been designed for artists who exhibit and sell regularly and widely and now wish to elevate their career to its full potential. It is ideal for those who are established and now seek the mindset and clear pathway to achieving significant recognition and reward for their art. Register your interest here

Get to know yourself better so you can achieve your goals

Based on the work of DR. William Moulton Marston, DISC empowers relationships and provides a deeper understanding of self. This offer includes written profile analysis only. A 1-2-1 consultation with Pure Founder Lesley Samms MSc ANLP can be facilitated at an additional cost.

1-2-1 Consultations

Go from surviving to thriving

Pure Founder Lesley Samms MSc is an NLP accredited coach and has spent the last 20 years mentoring and supporting artists in growing the career they desire. 

If you are interested in 1-2-1 professional development, mentoring and coaching with Lesley, please register your interest here.

Mastermind Group

Achieve your goals and ambitions

Pure create and facilitate the Pure Potential Mastermind group. A mastermind group is a mentoring group aimed at helping members solve their problems with input and advice from the other group members. 

If you are interested in joining the Pure Mastermind group, please register your interest here.

What participants say about Pure potential...

"Lesley is a fantastic teacher, getting right to the heart of what might be holding us back and helping us create vision and purpose. She is a true inspiration"

"It is quite eye opening, to get to know oneself much more and to develop more as an artist and as a person, with help and gentle guidance along the way and with group discussions, when required."

Copyright 2021 Pure Arts Group and Pure Arts Limited 

Pure Arts Group is the trading name of Pure Arts Limited. Company No. 07547791

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