PURE Arts Clubs  •  Professional Development & Mentoring  •  Networking  •  Exhibitions & Events

"Our potential lies between what is and what could be."

 - Kim Butler

Pure Potential has been created to support visual artists throughout their career

Are you a student, emerging or professional practicing visual artist who wants to grow your art career and thrive. Do you want to understand yourself and the industry better and live a happy and fulfilled life, confidently taking bold and inspired steps toward the life and career you desire. If you are, Pure Potential personal and professional development learning opportunities are for you.

We take you on an authentic journey, based on real lived experienced, from the point of just starting out with our workshops and courses, through to our Foundation, Practitioner and Master Practitioner programmes

Pure Potential is delivered online, so can be accessed worldwide, in any time zone and undertaken at your own pace. All learning opportunities include access to a private facebook support group and regular group Q&A sessions delivered via Zoom. Programmes also include 1-2-1 sessions, to keep you on track taking action and to ensure accountability.

In addition to the workshops, courses programmes, we also offer 1-2-1 mentoring and coaching, DISC Personality Profiling and Mastermind Groups.

The best time to start was yesterday. 

The next best time is NOW

So what are you waiting for!

Dive in, we look forward to getting to know you.


Pure workshops take place throughout the year. They focus in on one topic and include an opportunity for Q&A. Pure Clubhouse members receive workshop access free of charge.



Pure courses are added and updated regularly, so keep checking back to see what we have on offer. Pure courses are self directed and include "how to guides" and activity sheets. Pure Clubhouse members receive discounts on courses.



Pure programmes have been created by Pure Founder Lesley Samms based on thousands of hours of 1-2-1 professional development, mentoring and coaching artists over the past 20 years. Each programme is bespoke to the individual participant. Pure Clubhouse members receive discounts on programmes.



Plaster Mould Making


This free workshop will guide you through the process of making an individually created (to your own unique design) ‘photo frame’ out of Plaster of Paris (to remain in the raw state) moulded by making an impression in either wet fine table salt or sand.

You are welcome to participate and join in or just watch and enjoy. To participate there are items that you will need. The items required are listed here.

Form Filling for Artists


14:00 – 16:00 GMT

Filling in forms is a necessary part of an artists life. Many artists struggle with this aspect and consequently miss out on vital opportunities to grow their career.

Experienced business coach, author, speaker and presenter Rosemary Williams was our coach for this excellent and informative workshop. The recording is now available to Pure Members via the Hungry Artist Facebook Group. 

Tickets £2.50 - £5.00

Pure Digital Clubhouse


11:30AM - 12:30PM GMT

The March Digital Clubhouse events will take place every Monday during March between 11.30am and 12.30 approximately.

The events will take place live on Crowdcast and the live audience will be able to join in, participate and ask questions. The recordings will be available to watch on catchup immediately following each live broadcast.

Tickets £0 - £32.93


How to sell more art

Learn how to grow your confidence and sell your artwork

Are you an artist who wants to make a conscious effort to develop and grow your digital knowledge and sell more art. Do you need support in confidently taking the next steps? If you are, this self directed short course is for you. You can begin this short course at anytime so why not start unlocking your potential today.

21 Day Guided Meditation

Achieve the mindset required to set your intentions high for 2021

Gratitude and meditation are fundamental aspects of the Pure ethos, and are scientifically proven tsupport people in feeling more positive emotions, improving health, dealing with adversity, and build strong relationships.



Learn how to develop and grow as an artist and acquire the skills you need to establish a successful career

This programme has been designed for all those who want to establish a clear pathway and the mindset to becoming a successful working artist.  It is ideal for early career artists, those returning to art after a break, or rediscovering art in retirement. It is also perfect for those who have been practicing for some time and need a moment to reflect, re-evaluate and reset. 


Learn how to take your art career to the next level and gain wider recognition

This programme has been designed for artists who wish to expand their practice, exhibit in more prestigious locations, gain wider recognition and sell to a wider audience. It is ideal for those who have been building their art career for a few years, have some experience of exhibiting and selling and now need the confidence and clear direction to take the next steps. Register your interest here.

Master Practitioner

Learn how to elevate your career to its full potential and achieve significant recognition and reward

This programme has been designed for artists who exhibit and sell regularly and widely and now wish to elevate their career to its full potential. It is ideal for those who are established and now seek the mindset and clear pathway to achieving significant recognition and reward for their art. Register your interest here

Disc Personality Profile

Get to know yourself better so you can achieve your goals

Based on the work of DR. William Moulton Marston, DISC empowers relationships and provides a deeper understanding of self. This offer includes written profile analysis only. A 1-2-1 consultation with Pure Founder Lesley Samms MSc ANLP can be facilitated at an additional cost.

1-2-1 Consultations

Go from surviving to thriving

Pure Founder Lesley Samms MSc is an NLP accredited coach and has spent the last 20 years mentoring and supporting artists in growing the career they desire. 

If you are interested in 1-2-1 professional development, mentoring and coaching with Lesley, please register your interest here.

Mastermind Group

Achieve your goals and ambitions

Pure create and facilitate the Pure Potential Mastermind group. A mastermind group is a mentoring group aimed at helping members solve their problems with input and advice from the other group members. 

If you are interested in joining the Pure Mastermind group, please register your interest here.

What participants say about Pure potential...

"Lesley is a fantastic teacher, getting right to the heart of what might be holding us back and helping us create vision and purpose. She is a true inspiration"

"It is quite eye opening, to get to know oneself much more and to develop more as an artist and as a person, with help and gentle guidance along the way and with group discussions, when required."




Copyright 2020 Pure Arts Group and Pure Arts Limited 

Pure Arts Group is the trading name of Pure Arts Limited. Company No. 07547791

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